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Great craftsman small and beautiful network variety cle

时间:2017-06-03 23:03来源:未知 作者:Understanding China 点击:
In 2016, the year of the blowout of the new media documentary, in the Internet + model and the relevant favorable policies, driven by a variety of documentary image works were introduced, cumulative hits reached nearly 5 billion times; the
In 2016, the year of the blowout of the new media documentary, in the "Internet +" model and the relevant favorable policies, driven by a variety of documentary image works were introduced, cumulative hits reached nearly 5 billion times; the same time, nearly two Year has also become a cultural variety of the rise of the year, from the "I repair the relics in the Forbidden City" to "Chinese poetry conference" "reader" and so on, cultural programs ratings and reputation continue to bring us surprises. In these two contexts, the micro-documentary "great craftsman" in June 2016 on the line Youku broadcast, followed by another in April 2017 launched in the second quarter, will be locked in Shu Jin, weaving, pottery and other general craftsmen The skills and their daily lives, and the audience together to explore the "Oriental beauty" topic. Broadcast the first quarter of the program to break the Youku documentary broadcast record, but also friends competing point spontaneously spread, as "a variety of network in the stream."
 
New media has become a new force that can not be ignored in the process of prosperity and development of documentary films. It also provides new ideas and channels for producers to become a typical representative of "Internet + documentary". Craftsmen ", whether it is programming materials and content, or for the Internet platform broadcast made by the young expression, not only the achievements of the" great craftsman "" small and beautiful "documentary new form, but also bring a lot of producers can Learn from.
 
"Artisan spirit" was "bite" named as one of the top ten buzzwords in 2016, before the "great craftsman" and other cultural class has begun to pay attention to the long forgotten by the whole community of craftsmen, "craftsmen" story Why move? Mainly because they "choose a lifetime life" of the state of life touched the hearts of modern people. For people who are accustomed to the fast-paced urban life, the craftsmen artificially polish the work, and inject the inner soul of each artifact into a work scene that "can not go to the heart." "The great craftsman" did not keep the ink on the utensils, but led the audience into the rich inner world of each craftsman, through their personal life for the artifacts and "Oriental beauty" to make a lively note, the story of this craftsman People heart.
 
Internet genre is often marked with "FMCG" label, it is difficult and such a gentle rhythm, there is no intense conflict with the documentary, but the "great craftsman" is the same "ingenuity" to polish the texture of the program to achieve Called the film-level narrative and screen. 20 minutes of length not only a complete description of a craftsman carved artifacts story, but also through the presentation of the story of the producers of the "Oriental beauty" understanding and sentiment. In addition to being friends evaluation "every frame can be a wallpaper" lens, the second quarter also invited Taiwan's famous musician Hu Defu tailored for the documentary theme song "no boundaries", it can be said that the pursuit of quality to the extreme The In the focus on quality at the same time, the program did not ignore the consideration of the young audience preferences, invited Lin Chi-ling as "share" and narration, for the program into the Smart fashion atmosphere; the end of the "burning subtitles" picture and text combined with straight , This kind of artisans like the general carved works to bring the texture of the United States, it is a lot of friends point praise.
 
"Carry forward the traditional culture of the Chinese nation," this proposition is unfamiliar to all, but the slogan to the action, often have a lot of operational difficulty. In recent years, the charm of Chinese culture in the world continue to spread, with the "one way" initiative, the spread of Chinese culture has ushered in a new opportunity, "Oriental beauty" in the end what is it? "Great craftsman" with the second quarter of a whole season, 12 craftsmen to discuss the story. The story behind each instrument is the concise of the oriental character, the birth of every artifacts, all reflect the oriental people and the world how to get along with this eternal philosophy proposition. This combination of craftsmen story of the vivid description of the way is also more easily understood by the audience, every artifacts debut, are the ultimate beauty of the East bloom.
 
With the continuous evolution of the media ecology, combined with the birth of the new media dissemination of the "micro-documentary" the rapid rise of "great craftsman" as one of the typical representative of "short, flat, fast" "small and beautiful" , "Internet + documentary" form will also be more for the new media express the quality of cultural works to provide a new stage.
(责任编辑:Understanding China)

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